Thursday, 16 May 2013

MTV Transformation to "Indian"

We also used to listen to Radio. Vividh Bharati channel which was broadcasted from nearby City of Cuttack uses to give latest songs in the mornings.
Also in my earlier posts I forgot to mention one thing and rather than editing earlier post I would like to mention it here. Before Cable Tv came in and the age of terrestrial transmission, during late 80's, in our town we used to get the signal of channel from Dhaka. Yes we could get the signal and folks at school would discuss about it. Most of the programming in Dhaka channel was of foreign (read Western) origin. Cable TV made it redundant.
When MTV came and then separated ways with Star Tv, it got into tie up with Doordarshan and in Second DD channel (known as DD Metro), it used to be shown in the evening for 2 hours and night 2 hours something like that. DD Metro also used to show some "Europop" show late at night. It was particularly useful for me because as I had mentioned earlier, our parents used to disconnect the cable connection frequently especially when exams were close as it might interrupt the education of kids i.e.us. Present situation of Doordarshan is that they have totally abandoned 'foreign programming' and have become 110% Indian.
When Channel V began initially I remember it used to show Indian music for sometime and then show Chinese music (and Taiwanese music). What might have happened at that time satellite might be in short supply maybe a problem with transponders or something and it had to be shared between the territories. But slowly, that problem disappeared and Indian Channel V became pure "Indian Channel V".
Also MTV and Channel V both were initially hesitant to show Hindi film music. I don't know which jumped into the bandwagon first. I think it was Channel V. Initially what might have happened that Hindi film industry would have bought advertisement slots in Channel V. Then seeing their popularity, programming would have increased. Then MTV would have followed suit. I remember MTV used to show some like Japanese Hentai cartoons in  1997. Then once they started showing Hindi film music there was no turning back. Programming went to increasing to the point it is today.
Meanwhile I shifted to Hyderabad and stayed in hostel kind of situation. I had a walkman and radio as well. I used to listen to Western music program broadcast on Short Wave late at night on All India Radio.
Bought some cassettes as well. Then in 1998, I shifted to Mumbai (earlier Bombay).
To be continued.

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